Personal branding is the practice of people marketing themselves and their careers as brands. Being good at your craft is not enough these days, being unique and authentic will make the cut, but only if enough people know about you.

Read the full article at: designmodo.com

This piece on design work for personal brands still holds true for any brand. Can’t lose with, authentic, unique, utility. Does your brand give others great value. How is that best depicted? 

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