There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

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This piece highlights the differences between SEO and Content Marketing. When directing content for health and fitness brands focus on authenticity and relevancy, not volume. Understanding what key search terms your audience is looking for drives this process. 

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