The high-income, high-intent health and performance audience is listening to long-form audio — not scrolling. We represent the podcast properties that reach them, and we connect brands directly. No media buyer in the middle.
Book a Free Discovery Call30 minutes. No pitch. No commitment.
Celsius owns the shelf. Ghost owns the cap table. Most health brands are playing a game they were never going to win — on someone else's terms. The channel shift changes that math entirely.
Social media video ads average 3 seconds of attention before the thumb moves. You're paying for impressions that register nothing — in a feed built to forget you.
Audiences have learned to filter. Sponsored posts and affiliate codes have trained buyers to scroll faster, not slower. The credibility that once existed is gone.
The consumer you actually want — high income, high intent, health-focused — doesn't make decisions from a banner ad. They make them from someone they've listened to for 200 episodes.
Most agencies are running programmatic plays against CPM targets. Nobody is matching your brand's identity to the right host, the right audience, and the right moment.
A host-read ad isn't a pre-roll someone skips or a banner someone ignores. It lives inside a 45–90 minute conversation the listener chose to have — woven in by a voice they trust more than most people in their lives.
Health and longevity podcast listeners aren't passive consumers. They're actively building a version of themselves. A brand recommendation inside that context isn't an ad — it's permission.
Baked-in ads live in the episode permanently. A listener who hears your brand three times over six episodes from a host they trust has a relationship with your brand before they visit your site.
"Your influencer ad got 3 seconds. Your podcast ad got 8 minutes. The question isn't which one is cheaper per impression. The question is which impression actually registers."— Vince Andrich, Andrich Fitness Group
We represent a curated portfolio of health, fitness, and longevity podcast properties — shows hosted by recognized thought leaders with built audiences that have been earning trust for years. Brands in the $5M–$100M range get direct access to the right properties for their category and their consumer.
Listeners actively investing in health outcomes — biohacking, supplementation, metabolic health. High income. High purchase intent. Loyal to hosts who deliver real information.
Strength athletes, hybrid athletes, physique competitors, and serious recreational lifters. The consumer who reads labels, researches formulations, and drives specialty retail velocity.
GLP-1 adjacent, gut health, metabolic wellness. The fastest-growing segment in functional CPG — and the most underserved by current advertising inventory.
We review your brand, your current channels, and your target consumer. I confirm fit, identify which properties make sense, and scope the conversation. No commitment required.
Based on your brand identity, consumer profile, and commercial goals, I match you to the right podcast properties from the portfolio. You get context on each show — audience size, demographics, host relationship, and why the match makes sense.
You're introduced directly to the property. No layers. No agency markup. We structure the placement, the host-read brief, and the run of show together — with enough frequency to actually build equity.
Placements go live. We track brand lift signals — promo codes, landing page traffic, direct search lift — and review performance against your commercial goals.
The discovery call is free. The conversation costs nothing. Staying invisible to the audience that's already buying in your category will.
30 minutes. We review your brand, confirm fit, identify which properties make sense for your consumer, and scope the conversation. No pitch. No commitment.
Book Your Free Discovery Call