Revenue & Messaging Audit · Andrich Fitness Group

Good Product. Real Distribution.
Flat Growth.

The problem isn't your formula. It's your commercial narrative. We diagnose where the revenue is leaking — positioning, messaging, SKU mix, channel architecture — and deliver a prioritized roadmap to fix it.

Book a Free Discovery Call
The Problem

Two Types of Waste. Most Brands Only See One.

Revenue leaks come from two places. Most brands are managing the obvious one while the invisible one compounds quietly in the background.

Revenue Waste

Sales you should be closing — but aren't.

  • Confused positioning that collapses under shelf pressure
  • Benefit hierarchy that doesn't match buyer priority
  • ICP too broad — speaking to everyone, converting no one
  • DTC traffic with no structured reason to convert
  • Retail buyers who can't repeat your pitch back to you

Brand Spend Waste

Budget burning with no lift to show for it.

  • Ad spend amplifying the wrong message to the wrong audience
  • Influencer activations with no commercial framework
  • Trade spend with no velocity lift or data to defend it
  • SKU proliferation cannibalizing your own velocity
  • Post-purchase silence — zero retention infrastructure
Revenue Sensitivity Model

See What You're Leaving on the Table.

Plug in your numbers. See the recovery opportunity.

Revenue Leak Calculator

$250,000
30%
2.0%
$25,000
Annual Revenue$3.0M
Annual Brand Spend$300K
Estimated Spend Waste (25%)$75K
+25% DTC Conversion Lift+$112K
SKU Rationalization Gain+$180K
Messaging Clarity Upside+$210K
Total Recoverable Revenue +$502K
Estimates only. Actual results vary by brand.
How It Works

Three Phases. One Outcome.

Phase 01

Diagnose

We audit your commercial narrative end-to-end — positioning, benefit hierarchy, SKU mix, ICP fit, and channel architecture. We find where the leak is before we touch anything.

Phase 02

Quantify

We model the financial impact — what the leak is costing you per quarter in revenue, spend efficiency, and velocity. You see the number before we build the solution.

Phase 03

Rebuild

We deliver a Revenue & Messaging Audit with a prioritized action roadmap — structured for your team to execute immediately. Not a shelf document.

What's Included

The Revenue & Messaging Audit.

🎯

ICP Refinement

Identify your highest-yield customer segment and collapse your messaging around them.

📐

Benefit Hierarchy

Reorder what you lead with based on what actually drives purchase decisions at shelf and online.

🧠

Competitive Reframe

Position your brand against the real competitive set — not just the obvious category peers.

📦

SKU Rationalization

Identify which SKUs are diluting velocity and which deserve full commercial investment.

📊

Revenue Gap Model

Quantified financial model showing exactly where revenue is being left behind and why.

🗺️

Execution Roadmap

Prioritized 90-day plan aligned to your team's capacity and go-to-market reality.

Right Fit

We Work With Operators. Not Optimists.

This Is for You If

  • Health or performance CPG brand doing $5M–$100M
  • Good product — but growth has stalled or plateaued
  • You have distribution but can't explain the velocity gap
  • Your messaging hasn't been stress-tested against real buyers
  • You need a second operator-level perspective, not an agency pitch

This Is Not for You If

  • Pre-revenue or still in formulation phase
  • Looking for a branding agency or packaging refresh
  • Less than 6 months of real sales data to work from
  • Not willing to make changes to positioning or SKU strategy
  • Expecting a magic number, not a structured roadmap
Vince Andrich
Commercial Operator
& Brand Strategist
25+
Years in CPG
$300M+
Revenue Led

I've spent 25+ years inside the brands that actually won their categories — not reading the data after the fact, but making channel calls, managing retail relationships, and accountable for P&L. Quest Nutrition. Bang Energy. JYM Supplement Science.

I know what it takes to build a health brand from $5M to $100M because I've done it. The brands doing it right now aren't winning on media spend — they're winning on the clarity of their commercial narrative.

That's what we build.

Quest NutritionBang EnergyJYM Supplement ScienceGNCEASMET-Rx

Every Quarter You Wait Is Another Quarter of Compounding Waste.

The discovery call is free. The conversation will cost you nothing. Staying stuck will.

Revenue & Messaging Audit
Book a Free Discovery Call

30 minutes. We review your brand, confirm fit, and identify the one commercial problem worth solving first. No pitch. No commitment.

Book Your Free Discovery Call
No pitch. No commitment. We confirm fit before anything moves forward.