Revenue & Messaging Diagnostic

Your CPG Brand
Is Leaking
Revenue.

Good product. Real distribution. Flat growth.
The problem isn't your formula — it's your commercial narrative.
We find the leak and fix it.

Get a Free Discovery Call →
See your revenue leak ↓
67%

of CPG brands can't articulate why they beat the private label

3–5×

shelf velocity gap between top and median performers

$100K+

in recoverable revenue sitting in messaging and SKU mix

Double-digit revenue recaptured

by brands that fix their commercial narrative before their next growth push

The Invisible Problem

Two Types of Waste.
Most Brands Only See One.

Revenue Waste

Sales you should be closing — but aren't.

  • Confused positioning that collapses under shelf pressure
  • Benefit hierarchy that doesn't match buyer priority
  • ICP too broad — speaking to everyone, converting no one
  • DTC traffic with no structured reason to convert
  • Retail buyers who can't repeat your pitch back to you
Brand Spend Waste

Budget burning with no lift to show for it.

  • Ad spend amplifying the wrong message to the wrong audience
  • Influencer activations with no commercial framework
  • Trade spend with no velocity lift or data to defend it
  • SKU proliferation cannibalizing your own velocity
  • Post-purchase silence — zero retention infrastructure
Revenue Sensitivity Model

See What You're
Leaving on the Table.

Plug in your numbers. See the recovery opportunity.

$250K
30%
2.0%
$65
$25K
Annual Revenue $3.0M
Annual Brand Spend $300K
Estimated Spend Waste (25%) $105K
Sensitivity Analysis
+25% DTC conversion lift +$112K
SKU rationalization gain +$180K
Messaging clarity upside +$210K
Total Recoverable Revenue +$502K

Estimates only. Based on inputs provided. Actual results vary by brand.

Find Your Leak — Book a Free Call →
How It Works

Three Phases.
One Outcome.

01

Diagnose

We audit your commercial narrative end-to-end — positioning, benefit hierarchy, SKU mix, ICP fit, and channel architecture. We find where the leak is before we touch anything.

02

Quantify

We model the financial impact — what the leak is costing you per quarter in revenue, spend efficiency, and velocity. You see the number before we build the solution.

03

Rebuild

We deliver a Revenue & Messaging Audit with a prioritized action roadmap — structured for your team to execute immediately. Not a shelf document.

What's Included

The Revenue &
Messaging Audit.

🎯

ICP Refinement

Identify your highest-yield customer segment and collapse your messaging around them.

📐

Benefit Hierarchy

Reorder what you lead with based on what actually drives purchase decisions at shelf and online.

🧠

Competitive Reframe

Position your brand against the real competitive set — not just the obvious category peers.

📦

SKU Rationalization

Identify which SKUs are diluting velocity and which deserve full commercial investment.

📊

Revenue Gap Model

Quantified financial model showing exactly where revenue is being left behind and why.

🗺️

Execution Roadmap

Prioritized 90-day plan aligned to your team's capacity and go-to-market reality.

Is This Right For You?

We Work With
Operators. Not Optimists.

This is for you if:

  • ✓Health or performance CPG brand doing $5M–$100M
  • ✓Good product — but growth has stalled or plateaued
  • ✓You have distribution but can't explain the velocity gap
  • ✓Your messaging hasn't been stress-tested against real buyers
  • ✓You need a second operator-level perspective, not an agency pitch

This is not for you if:

  • ✕Pre-revenue or still in formulation phase
  • ✕Looking for a branding agency or packaging refresh
  • ✕Less than 6 months of real sales data to work from
  • ✕Not willing to make changes to positioning or SKU strategy
  • ✕Expecting a magic number, not a structured roadmap

Every Quarter You Wait Is Another Quarter of Compounding Waste.

The discovery call is free. The conversation will cost you nothing. Staying stuck will.

Book Your Free Discovery Call →