Find out which products deserve your investment — and which ones are quietly costing you margin, focus, and growth. Every SKU gets a clear decision. No gray areas.
Book a Free Discovery Call →Every new SKU added complexity, split trade spend, and fragmented consumer attention. The top line grew modestly. The bottom line didn't follow.
Without a data-driven framework, every cut feels like a guess. Every product has a story — a launch investment, a channel relationship, a customer attached to it.
Category managers want focus. If you can't tell them which SKU is your anchor, you lose the conversation before it starts. They'll rationalize the line for you.
Budget is scattered across the line instead of concentrated on the SKU most likely to return it. Every dollar is working less hard than it should.
Each product is scored across three layers — financial performance, channel behavior, and consumer retention — then ranked against the rest of your portfolio.
| Metric | What It Reveals |
|---|---|
| Net Revenue & Unit Volume | The absolute dollar and unit contribution of each SKU to the business |
| Gross Margin % — Blended & by Channel | Which SKUs are actually profitable and which routes to market are eroding margin |
| Velocity (Per Store / Per Listing) | How fast each SKU moves — the truest measure of demand independent of distribution |
| Revenue & Units by Channel | Whether a SKU is weak everywhere or only weak in one route to market |
| Repeat Purchase Rate | Whether first-time buyers come back — the clearest signal of product-market fit |
| New-to-File % | Which SKUs recruit new customers vs. which only sell to existing ones |
| Promo Dependence | SKUs that only move on deal — a structural profitability problem hiding in plain sight |
| Cannibalization Risk | SKUs competing with each other for the same buyer, format, or channel position |
The audit doesn't end with data — it ends with a clear directive for every product in your lineup. Each SKU lands in one of five buckets:
Strong fundamentals across all dimensions. Protect, maintain, and don't over-engineer it.
Clear upside with the right commercial support. This is your growth SKU — get behind it.
Underperforming but salvageable. Specific repositioning or channel changes can unlock value.
Past its growth window. Minimize support and extract remaining margin before phasing out.
Structurally unprofitable or strategically misaligned. Discontinue and reallocate resources.
This works best when there's a real product, real revenue, and a specific portfolio problem to solve.
We review your portfolio, your channels, and your current commercial challenges. I confirm fit and scope the engagement to your number of SKUs.
You share your sales reports, channel data, and margin information. The intake is tight — I ask for exactly what I need and nothing more.
I build your full SKU scorecard, run the analysis, and assign every product to a decision bucket. You run your business while I do the work.
You receive the full written scorecard, decision log, and action tracker — followed by a 45-minute readout call. You leave knowing exactly what to do next.
Pricing is scoped to your portfolio size. Book a free 30-minute call — we'll confirm fit and scope the engagement together. No commitment required.
30 minutes. We review your portfolio, confirm fit, and scope the engagement. Pricing is based on number of SKUs and data complexity.
The discovery call is free. The conversation costs nothing. The dead wood costs everything.
Book Your Free Discovery Call →