Industry Leadership: Breakthrough Products & Strategic Innovation
Andrich Fitness Brand Architects was founded by Vince Andrich, a seasoned executive with over 25 years of experience in CPG product development across sports nutrition, dietary supplements, protein bars, snacks, and ready-to-drink beverages.
With a proven track record in product innovation, positioning, marketing, and portfolio strategy, we specialize in crafting benefit-driven products that solve customer problems while driving sales and profitability.
Our mission is simple: to equip health and fitness brands with the expertise and strategic insights they need to innovate, grow, and achieve lasting success in a dynamic market.
Who Andrich Worked With
Andrich has had the pleasure of working with industry leaders like:
- JYM Supplement Science
- Quest Nutrition
- Bang Energy
- EAS/Abbott
- General Nutrition Center
- bodybuilding.com
- Body-for-Life
- Body-Rx
- Progenex
- TRX
- ErgoPharm
- MET-Rx USA
- American Bodybuilding
- Weider Nutrition International
- Nutrex Research
- Stallone’s Instone
- Natrol Inc
- Prolab Inc.
Published Books and Industry Contributions
With a passion for sharing industry insights, Andrich has contributed to key publications and authored widely recognized books. Here's a look at his work:
- Authored Sports Supplement Review 4th Edition
- Wrote The No Mistakes Nutrition Guide
- Regular contributor to Muscle & Fitness, Muscle Media, and Bodybuilding.com
- Sr. Writer for the Body-for-Life Challenge
Propel Growth with Benefit-Driven Products
Looking to create products customers love and can’t stop recommending?
Our expert product development approach focuses on crafting solutions that solve real customer problems, simplify their lives, and deliver measurable benefits—all while driving sales and profitability.
Whether you’re optimizing an existing product portfolio, developing new offerings for diverse resellers, or breaking into new categories, we’re with you at every step.
Together, we’ll create strategies that not only grow your brand but seamlessly connect your products to your audience’s lifestyles, establishing your brand as a trusted leader in the health and fitness industry.