I work directly with founders and CEOs of $5M–$100M health and performance brands to fix the positioning, messaging, and portfolio decisions that are costing you revenue.
Book a Free Call →Most Popular Engagements
Built for $5M–$100M health and performance brands with good products and stalled growth. Book a free discovery call to scope your engagement.
Engagement 01
Too many SKUs is a revenue problem disguised as a product problem. This audit identifies which products are draining margin, focus, and trade spend — and delivers a clear invest / fix / exit decision for every SKU in your portfolio. Free up the capital your hero product actually needs.
Book a Free Discovery Call →Engagement 02
Good product. Real distribution. Flat growth. This audit diagnoses your commercial narrative end-to-end — ICP fit, benefit hierarchy, competitive positioning, and channel messaging — and delivers a prioritized roadmap to fix what's leaking. For brands that are close but not converting.
Book a Free Discovery Call →Engagement 03
You have a product that's working. This engagement identifies whether it has platform potential — and if it does, maps the right segmentation moves by channel, occasion, and price point to build around it without diluting what's already moving.
Book a Free Discovery Call →I built my career inside the growth engines of the most recognized brands in health and performance nutrition inside the growth engines of the most recognized brands in health and performance nutrition — not as a consultant watching from the outside, but as the operator accountable for revenue, margin, and market position.
At Quest Nutrition, Bang Energy, and JYM Supplement Science, I led the commercial decisions that separated brands that scaled from brands that stalled. I’ve seen what it looks like when a great product can’t find its signal — and I know exactly how to fix it.
I’m not a strategist who theorizes. I’m the person founders call when something that should be working — isn’t.
Develop effective pricing, product, and retailer partnerships to optimize your product’s distribution and profitability.
Analyze your messaging, refine campaigns, and execute data-driven strategies to maximize product visibility and ROI.
Develop effective pricing, product, and retailer partnerships to optimize your product’s distribution and profitability.
Build relationships with retailers and collaborators that enhance your product’s market presence and reach.
Use insights and trends to refine existing products or develop new offerings that meet lifestyle demands.
Most health and performance brands have good products. What they’re missing is a clear signal — the positioning, messaging, and commercial narrative that makes the right buyer stop, understand, and choose you over everyone else.
That’s what we build. With 25+ years operating inside the growth engines of Quest, Bang, and JYM — we bring operator-level expertise directly to your brand. No agency overhead. No generalist advice. Just focused work on the problem that’s costing you revenue.
What founders and operators say about working with Vince.
I’ve worked with Vince over many years at Quest Nutrition and Legendary Foods. He helped develop and drive brand strategy, product line strategy, and researched market trends and competitive activities to identify opportunities. Vince is never satisfied with staying only in one lane — he led the creation of corporate strategies by facilitating relationships across Sales, Marketing, R&D, Finance and Operations.
Vince is one of the most strategic and effective sales and marketing leaders I’ve encountered in the sports nutrition and wellness industry. What sets him apart is his rare ability to align sales execution with long-term brand strategy — growing top-line sales while expanding gross margins through smart channel management and pricing discipline.
Vince is the go-to sport-supplement business strategist. He consistently wins market share by developing unique brand strengths while removing weak links — and he knows the industry landscape better than anyone out there.
The GLP-1 Opportunity Most Protein Brands Are Missing. GLP-1 drugs are reshaping how Americans eat — and most protein brands are still responding with the
The brands that actually compound don’t launch outward. They launch inward — going deeper into the hero SKU they already have. Here’s how C4 and
Here’s a scenario I see constantly in the sports nutrition category. A brand launches a pre-workout with a genuinely strong formula. Clinical doses. Real ingredients.
From product strategy to brand positioning — insights from 25+ years operating inside the health and performance industry.
Ready to Find Out What's Holding Your Brand Back?
Book a free 30-minute discovery call. We’ll review your brand, confirm fit, and identify the one commercial problem worth solving first.
