I work directly with founders and CEOs of $5M–$100M health and performance brands to fix the positioning, messaging, and portfolio decisions that are costing you revenue.
Book a Free Call →Most Popular Engagements
Built for $5M–$100M health and performance brands with good products and stalled growth. Book a free discovery call to scope your engagement.
Engagement 01
Find out which SKU deserves your investment — and which ones are draining margin and focus. Full scorecard with invest / fix / exit decisions for every product.
Learn More →Engagement 02
A complete rebuild of how your best SKU is positioned and communicated — ICP, benefit hierarchy, competitive reframe, and a channel-ready messaging report.
Learn More →I’ve spent 25+ years inside the growth engines of the most recognized brands in health and performance nutrition — not as a consultant watching from the outside, but as the operator accountable for revenue, margin, and market position.
At Quest Nutrition, Bang Energy, and JYM Supplement Science, I led the commercial decisions that separated brands that scaled from brands that stalled. I’ve seen what it looks like when a great product can’t find its signal — and I know exactly how to fix it.
I’m not a strategist who theorizes. I’m the person founders call when something that should be working — isn’t.
Develop effective pricing, product, and retailer partnerships to optimize your product’s distribution and profitability.
Analyze your messaging, refine campaigns, and execute data-driven strategies to maximize product visibility and ROI.
Develop effective pricing, product, and retailer partnerships to optimize your product’s distribution and profitability.
Build relationships with retailers and collaborators that enhance your product’s market presence and reach.
Use insights and trends to refine existing products or develop new offerings that meet lifestyle demands.
Most health and performance brands have good products. What they’re missing is a clear signal — the positioning, messaging, and commercial narrative that makes the right buyer stop, understand, and choose you over everyone else.
That’s what we build. With 25+ years operating inside the growth engines of Quest, Bang, and JYM — we bring operator-level expertise directly to your brand. No agency overhead. No generalist advice. Just focused work on the problem that’s costing you revenue.
What founders and operators say about working with Vince.
I’ve worked with Vince over many years at Quest Nutrition and Legendary Foods. He helped develop and drive brand strategy, product line strategy, and researched market trends and competitive activities to identify opportunities. Vince is never satisfied with staying only in one lane — he led the creation of corporate strategies by facilitating relationships across Sales, Marketing, R&D, Finance and Operations.
Vince is one of the most strategic and effective sales and marketing leaders I’ve encountered in the sports nutrition and wellness industry. What sets him apart is his rare ability to align sales execution with long-term brand strategy — growing top-line sales while expanding gross margins through smart channel management and pricing discipline.
Vince is the go-to sport-supplement business strategist. He consistently wins market share by developing unique brand strengths while removing weak links — and he knows the industry landscape better than anyone out there.
Here’s a scenario I see constantly in the sports nutrition category. A brand launches a pre-workout with a genuinely strong formula. Clinical doses. Real ingredients.
Willpower is useful.It’s just not durable. Most health strategies fail not because people don’t care, but because they’re built on the assumption that motivation will
Most health advice doesn’t fail because it’s wrong. It fails because it shows up after the window where the body is most responsive has already
Peripheral neuropathy rarely arrives dramatically. It shows up quietly. Tingling. Numbness. Burning sensations that come and go. Changes that are easy to dismiss, normalize, or
When people hear “macros,” they often hear restriction. Less sugar.Less fat.Less enjoyment. That misunderstanding is why most nutrition plans fail. Macros aren’t about restraint. They’re
Aging is real. No one serious pretends otherwise. But aging doesn’t explain everything people lump into it. Tingling in the feet at night.Burning sensations during
From product strategy to brand positioning — insights from 25+ years operating inside the health and performance industry.
Ready to Find Out What's Holding Your Brand Back?
Book a free 30-minute discovery call. We’ll review your brand, confirm fit, and identify the one commercial problem worth solving first.
