Health & Fitness Brand Architects

ABOUT US

Industry Leadership: Breakthrough Products & Strategic Innovation

Andrich Fitness Brand Architects was founded by Vince Andrich, a seasoned executive with over 25 years of experience in CPG product development across sports nutrition, dietary supplements, protein bars, snacks, and ready-to-drink beverages.

With a proven track record in product innovation, positioning, marketing, and portfolio strategy, we specialize in crafting benefit-driven products that solve customer problems while driving sales and profitability.

Our mission is simple: to equip health and fitness brands with the expertise and strategic insights they need to innovate, grow, and achieve lasting success in a dynamic market.

Consumer-Centric Product Development

Disciplined Portfolio Management

Benefit Driven Product Solution

Product Segmentation Strategies

Strategic Product Positioning

OUR SERVICES

We offer solutions tailored to product-driven brands:

Omnichannel Sales
Strategy

Develop effective pricing, product, and retailer partnerships to optimize your product’s distribution and profitability.

Marketing & Media
Development

Analyze your messaging, refine campaigns, and execute data-driven strategies to maximize product visibility and ROI.

Brand Strategy
and Execution

Develop effective pricing, product, and retailer partnerships to optimize your product’s distribution and profitability.

Strategic
Partnerships

Build relationships with retailers and collaborators that enhance your product’s market presence and reach.

Market Research and
Product Development

Use insights and trends to refine existing products or develop new offerings that meet lifestyle demands.

We offer solutions tailored to product-driven brands:

At Andrich Fitness, we specialize in branding products that shape lifestyles, connecting them to the needs of modern consumers. With over 25 years of experience, we’ve partnered with brands in fitness, sports nutrition, dietary supplements, and on-the-go healthy snacks. Our strategies help align your product with consumer lifestyles, ensuring relevance and long-term market success.

What Our Clients Say

You can customize the tone depending on the center’s branding—
whether it’s warm and personal, professional, or clinical.

Dazzle Healer

You can customize the tone depending on the center’s branding— whether it’s warm and personal, professional, or clinical.

Dazzle Healer

You can customize the tone depending on the center’s branding— whether it’s warm and personal, professional, or clinical.

Dazzle Healer

You can customize the tone depending on the center’s branding— whether it’s warm and personal, professional, or clinical.

Dazzle Healer

You can customize the tone depending on the center’s branding— whether it’s warm and personal, professional, or clinical.

Dazzle Healer

You can customize the tone depending on the center’s branding— whether it’s warm and personal, professional, or clinical.

Dazzle Healer

You can customize the tone depending on the center’s branding— whether it’s warm and personal, professional, or clinical.

BLOGS

Knowledge Base for Fitness CPG Brands

From product announcements to practical guides — stay in the loop with how Vectura is building smarter finance workflows and sharing what we’ve learned along the way.

Resistance training is fundamental

Strong First, Everything Else Follows

Strength isn’t optional. It’s the foundation of health. Without it, every goal—fat loss, endurance, longevity—falls apart. Resistance training isn’t just another way to work out;

Get Professional Brand Strategy Consulting

We collaborate with brands to understand the lifestyle needs their products fulfill, crafting strategies that connect deeply with audiences. From product positioning to branding campaigns, our tailored solutions ensure your product stands out and resonates with the right market. Let’s grow your brand and create products that fit seamlessly into people’s lives.
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