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The Messaging Hierarchy Every Supplement Brand Needs — and Most Don’t Have If your brand can’t answer three questions in under 60 seconds — who this is for, why it’s different, and why it matters right now — your messaging isn’t a hierarchy. It’s a pile. Most supplement brands confuse messaging with marketing. They write…

There’s a reason the most sophisticated health and performance brands keep coming back to podcast advertising. It’s not the reach. It’s the credibility transfer that happens when the right person says your name. Vince Andrich  |  Founder, Andrich Fitness Group  |  June 2026 Key Statistics 4.4×  higher purchase intent from host-read ads vs. pre-recorded spots…

Influencer marketing looks cheaper on a spreadsheet. But when you’re selling a premium health or performance product to a high-intent buyer, the metric that matters isn’t cost per impression. It’s trust per dollar. Vince Andrich  |  Founder, Andrich Fitness Group  |  June 2026 KEY STATISTICS 62%  of podcast listeners trust an ad read by their…

By Vince Andrich Most brand reviews I’ve sat in follow the same pattern. Someone pulls up a sales report. The team talks about the hero SKU for ten minutes. Someone raises a concern about a new launch. The legacy product nobody wants to kill gets defended by whoever championed it originally. The meeting ends without…

There’s a product in your lineup right now that looks fine on paper. It’s not a disaster. It moves. It doesn’t generate complaints. When someone asks how it’s doing, you say “okay” — and you move on to the next conversation. That SKU is probably your biggest margin problem. Not your worst performer. Not the…

Your best-selling product and your brand-leading product are not the same thing. The brands that figure that out early scale faster, hold margin better, and don’t lose distribution they spent two years building.